UNDER THE HOOD OF
Tech Industry pioneers from the world’s largest tech companies, share insight on developer marketing success stories with everyone who works with or plans to work with developers.
DevRel? Hackathons? Personas? In every episode, each special guest covers a *hot* developer marketing topic, laying close to the outline of our “Developer Marketing: The Essential Guide” book. Profits from books sales are donated to worthy coding causes.
Meet our host, Jo Stichbury. She is the Technical Editor of the /Data team with 20 years’ experience in the software industry, including 8 years of low-level mobile development. She is specialised in setting up new developer communities and populating them with useful content, having worked in this capacity at Nokia, Sony Ericsson, Symbian and Nature Publishing Group. Jo typically writes about software development, machine intelligence, computer games, electric and driverless vehicles, and the future of transport. She holds an MA and a PhD in Natural Sciences from the University of Cambridge.
At /Data (pronounced SlashData) our mission is to help the world understand developers and developers understand the world. We help top 100 technology firms understand the profile of developer communities and measure the ROI of their developer strategies. As an analyst firm, we survey 40,000+ developers annually and analyse that data to help our clients target the right developers, prioritise the right features for their products, and optimise their marketing budget to drive developer engagement and satisfaction.
On September 2018, we launched the book “Developer Marketing: The Essential Guide”. Our purpose is to help professionals that work or plan on working in developer marketing, have a better understanding of why it is different from traditional marketing practices. The book highlights success stories and best practices in developer marketing and is written by the leading practitioners in some of today’s largest technology companies, including Google, Microsoft, Facebook and more. The profits from the book sales are donated to worthy coding causes.